$100M Cold Outreach Masterclass with Eric Nowoslawski

Good morning to everyone who does this thing where they wave at the end of Zoom calls but no one waves back ☀️ ☠️

Here’s what we’ve got for you today:

  1. Cold email masterclass with Eric Nowoslawski (listen below)

  2. Join our LinkedIn Growth Accelerator in April

  3. I’ll be in Austin, TX from April 9-10 at Spryng by Wynter. Will you be there? Let’s get together.

Mar 28

$100M Cold Outreach Masterclass with Eric Nowoslawski

Brought to you by Distribute—the page builder that even you Abuelita can use.


In this episode, we dive deep into the art and science of cold emailing with a true guru in the field. With over 1.5 million cold emails sent monthly, our guest Eric Nowoslawski shares invaluable insights into what works, what doesn't, and how to stand out in a crowded inbox.

Here's a sneak peek of what you'll uncover:

  • The Art of the Offer: Learn why your offer is the true hero of your cold email campaign and how to make it irresistible.

  • Personalization at Scale: Discover how AI is transforming the personalization game, making your emails stand out in a crowded inbox.

  • The Secret Sauce to Response Rates: Uncover the innovative techniques that are keeping response rates from plummeting in today's challenging email landscape.

  • Nine Potent Campaign Types: Get exclusive insights into nine different campaign strategies that are proven to captivate and convert.

Listen now on Apple, Spotify, and YouTube.

Where to find Eric Nowoslawski:

Where to find Andy:

In this episode, we cover:

  • [00:00:00] The myth of needing AI for every cold email.

  • [00:00:23] How to make your email stand out in commoditized markets.

  • [00:01:17] The importance of authenticity in outbound marketing.

  • [00:02:12] Innovative experiments in cold emailing and personalization.

  • [00:03:10] Viewing cold email as a private ads network.

  • [00:04:14] The power of an irresistible offer.

  • [00:05:57] The strategy behind high-volume, low-personalization campaigns.

  • [00:08:58] The significance of product-market fit in outbound success.

  • [00:12:12] The reality of being labeled a "spammer" and how to rise above it.

  • [00:23:47] The effectiveness of offering incentives in cold outreach.

  • [00:38:47] Working with Alex Hormozi.

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Andy Mewborn

CEO of Distribute

P.S. Whenever you’re ready – here's how I can help you start getting more leads, traffic, and sales:

1. Get Instant Access to our NEW free mini-course: FULL STACK SALES REP

Become A Full Stack Sales Rep In Just 7 Days

Inside this FREE email course, you'll learn the 7 copywriting skills you need to generate 10x more business than your closest peer (even if you suck at "writing").

2. Join our LinkedIn Growth Accelerator

Brand30 is a cohort-based course that has taught over 4,000 students the playbook for using LinkedIn to get strangers to want to buy your stuff.

3. Want to create personalized landing pages that you can share with your prospects to identify real interest?

Start creating Distribute landing pages using 100s of templates here. Get 25% discount when you sign up.