Good morning to everyone who wakes up shocked that they haven't lost 15 pounds overnight from the side salad they ate with their pizza ☠️

"#1 Newsletter of the Year" 🏆️ -Andy’s Wife

😱 ANDY REACTS

Chipotle Sues Sweetgreen: Fast Food Giants Face Off in the Great Chicken Bowl Battle of the 21st Century!

Amgios and Amigas, let me tell you about the culinary courtroom drama that's got the world on the edge of its seat: Chipotle vs. Sweetgreen. It's the legal battle of the century - or at least, it's the spiciest one we've seen since someone tried to trademark the word "avocado"!

So, Chipotle is suing Sweetgreen for trademark infringement over their "chipotle chicken" bowl. Now, I don't know about you, but when I think of "chipotle," I think of the smoky, spicy pepper that's been delighting taste buds for centuries - not a fast-food chain with an occasional side of E. coli. But hey, I'm no lawyer!

In the sales and marketing world, we're always looking for ways to differentiate our products. But in this case, it seems like Chipotle might have taken the concept a little too far! I mean, imagine if every time you ordered a chicken bowl with chipotle sauce, a lawyer popped out of nowhere and handed you a subpoena - not exactly the most appetizing lunch experience!

Now, I'm no stranger to spicy situations. I remember one time when I was a young marketing intern, I accidentally sent out an email campaign advertising our "sizzling summer sale" to the entire company instead of just our customers. Talk about feeling the heat!

But back to the Chipotle vs. Sweetgreen showdown. I think we can all agree that this legal battle is a perfect example of how some brands can become a little too possessive of their ingredients. It's like when your coworker steals your lunch from the office fridge and then has the audacity to complain that your homemade sauce is "infringing on their taste buds."

In the end, I can only hope that Chipotle and Sweetgreen settle their differences and return to their true purpose: serving up delicious, healthy food to people who are tired of ordering pizza every day. And maybe, just maybe, we can all learn a little something about sharing the chipotle love.

So next time you're brainstorming a new marketing campaign, just remember: it's okay to get a little spicy, but don't let your brand end up in a legal food fight!

☠️ ANDY’S DEADLY DOODLES

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💀 Issue #100 and something 💀

A dead-simple summary of The 7 Habits Of Highly Effective People:

A must-read self-help book: 7 Habits of Highly Effective People.

Covey studied over 200 years of literature on the concept of "success".

He homed in on 7 specific habits that he believed every effective person had mastered.

Here's a breakdown of each one:

1/ Be proactive:

American Theologian Reinhold Niebuhr said it best "Father, give us the courage to change what must be altered, serenity to accept what cannot be helped, and the insight to know the one from the other."

And...

That's one aspect of being proactive.

The other is to seek opportunities, change, and growth when they don’t come your way.

But you need to remember...

2/ Begin with the end in mind:

Talk to any known author and they’ll tell you if you have an end to a story, the rest will fall into place.

The same is applied in business.

When you birth your startup, how do you picture it to be in 5-10 years?

Now...

3/ Put first things first:

What are your priorities?

Do you have them written down?

If you’re a person to prioritize premature pleasure before finishing your to-do list, then you need to reconsider your priorities.

And don't forget...

4/ Think win-win:

If you want to progress in society, you have to help others win so they can do the same for you.

Like it or not, we’re a cooperative species.

So...

5/ Seek first to understand then to be understood:

This one’s powerful.

Often we get wrapped up in our heads blaming people for misunderstanding us while we don’t seek to understand their point of view either.

And...

Be proactive.

Initiate a discourse.

Open yourself to other perspectives.

That way, people will feel more comfortable around you and eventually understand where you come from.

Now what?

6/ Synergize:

Synergy means “The working together of two things (muscles or drugs for example) to produce an effect greater than the sum of their individual effects”.

That’s teamwork.

And finally...

7/ Sharpen the saw:

The last habit is to be consistent with your skills.

The more you practice a skill, the better you become at it.

The more sales pitches you make, the better your speech becomes.

The more you write, the crispier your vocabulary and grammar become.

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Check out who is still hiring today ☞ StillHiring.Today

That’s a wrap for today amigos. Eat your tacos and see you tomorrow! If you want more, be sure to follow me on Twitter (@andymewborn) or LinkedIn.

What did you think of today’s edition? (anonymous)

• 🌶️🌶️🌶️🌶️🌶️ So f**cking fuego

• 🌶️🌶️🌶️ Meh, keep digging

• 🌶️ Snoozefest

A RECENT REVIEW