Building a Multi-Million Dollar Newsletter | Matt McGarry

(NEWSLETTER MASTERCLASS)

Author

Andy Mewborn
January 03, 2024

Jan 3

Building a Multi-Million Dollar Newsletter | Matt McGarry (NEWSLETTER MASTERCLASS) | E003

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Today, we're diving deep into the world of newsletters and exploring how you can transform your mailing list into a powerful revenue stream. Join Andy and our expert guest, Matt, as they share proven strategies, tips, and real-life examples to help you leverage your newsletter for business growth and sales.

🔍 What’s Inside:

- The Power of Newsletters in Today’s Digital Age

- Crafting Authentic and Engaging Video Content for Your Audience

- Utilizing Video Ads to Boost Your Newsletter Sign-Ups

- Strategies to Convert Your Mailing List Subscribers into Paying Customers

- Real-Life Success Stories: From Newsletter to Sales

🔥 Key Takeaways:

- Discover why newsletters are a crucial tool for building relationships and driving sales.

- Learn how to create authentic video content that resonates with your audience and enhances your brand presence.

- Uncover effective strategies to use video ads for increasing newsletter sign-ups and engagement.

- Find out how to nurture your mailing list subscribers and guide them through the sales funnel.

- Get inspired by real-life success stories of businesses that have successfully transformed their mailing lists into revenue streams.

Listen now on Apple, Spotify, and YouTube.

Where to find Matt McGarry:

• Website: https://growletter.co/

Where to find Andy:

In this episode, we cover:

00:00:00 - The Challenge of Starting a Newsletter

00:00:19 - Strategies for Growing a Newsletter

00:02:14 - Effective Referral Programs

00:04:07 - Referral Rewards and Giveaways

00:06:25 - Frequency of Referral Contests

00:06:36 - Testing New Referral Systems

00:08:01 - Getting Started with Paid Advertising

00:10:27 - Key Metrics for Paid Ads

00:11:26 - Improving Landing Page Conversion Rates

00:13:47 - Sourcing UGC Creators for Ads

00:17:34 - Evaluating Ad Performance

00:19:17 - Scaling Up Winning Ads

00:21:17 - Target CPA for Newsletter Subscribers

00:22:35 - What to Do with Winning Ads

00:23:20 - Ad Set Management

00:24:03 - Monetizing Newsletter Subscribers

00:25:06 - Using Twitter for Newsletter Growth

00:27:04 - Twitter Ad Targeting Strategies

00:29:03 - Finding Sponsors for Newsletters

00:31:10 - Monetizing with SparkLoop and Beehive

00:32:51 - Organic Social Growth for Newsletters

00:35:37 - Selling Newsletter Sponsorships

00:37:49 - Strategies for Selling a SaaS via Newsletter

00:39:17 - Refocusing Newsletter Content

00:40:05 - Target Audience for Distribute

00:41:15 - Guest Posting in Newsletters

00:42:18 - Collaborating with Guest Posters

00:43:52 - The Future of Newsletters

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Andy Mewborn

CEO of Distribute

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