Good morning to everyone except the people who pretend to be asleep when someone knocks at the door unexpectedly ☠️

"#1 Newsletter of the Year" 🏆️ -Andy’s Wife

😱 ANDY REACTS

Messi Swaps Green for Pink & $400 Million for Miami's Moscato: A Lesson in Unexpected Moves for Marketers

Let's dive into this week's CRAZIEST event!

Forget about UFO sightings or the return of Tiger King, this is MONUMENTAL!

The soccer ICON, Lionel Messi, known for his immaculate footwork, decided to STIR UP the fashion world by donning PINK on a WEDNESDAY!

Now THAT'S a bold move, folks.

It's clear Messi hasn't been catching up on his chick flicks...

Remember, Messi, it's "On Wednesdays, we wear pink", NOT on a random Wednesday!

But, it doesn’t stop there.

Messi's also taking his vibrant jersey and his unmatchable skills to Inter Miami!

Yes, you heard that right!

Some are scratching their heads, but trust me, Miami has found the KEY to Messi's heart.

And it wasn’t the alluring NIGHTLIFE or the irresistible LATIN CUISINE.

It was something EVEN MORE SUBLIME!

Messi’s turned down a gobsmacking $400 MILLION from the Saudi Football League.

I mean, did he mistake football for a CHARITY EVENT?

But here’s where it gets INTERESTING...

The offer from Miami must've been SWEETER than a chilled glass of Barefoot Moscato at a SUNSET beach party.

Doesn’t that sound FAMILIAR?

You’re at the beach, the sun's setting, the Moscato is sweet, and suddenly you think:

"Hey, wouldn't it be cool to move to Miami and SHAKE UP AMERICAN SOCCER?!"

Been there, done that!

Well, not the shaking up soccer part...

I once TURNED DOWN a higher salary at a corporate gig.

Why?

The other company had unlimited coffee and comfy BEAN BAG CHAIRS!

I mean, who needs a $400 million when you've got the Atlantic Ocean and a glass of sweet Moscato?

Messi probably looked at the deal and thought,

"Hmm, sun, sea, soccer...and a potential cameo in the next Pitbull video? Adios, Saudi! MIAMI, HERE I COME!"

There you have it, folks!

Remember, like Messi, always go where the deal is SWEETER...

Even if it means wearing PINK on a Wednesday.

Because in sales and marketing, it's ALL about STANDING OUT, right?

Until next time, keep SCORING your goals...

And maybe get yourself a PINK SHIRT.

If Messi can do it, WHY CAN'T YOU?

☠️ ANDY’S DEADLY DOODLES

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💀 Issue #100-and-something 💀

E-Mail: The 'Dinosaur' Outperforming Your T-Rex Marketing Channels

FOLKS, CALL OFF THE SEARCH PARTIES!

We've found it. The El Dorado of marketing.

And no, it's not buried in some mythical city of gold...

It's hiding in plain sight, right under our noses, right on our screens...

Cue the drumroll...

It's EMAIL MARKETING.

Now, don't fall off your chair. Let me explain.

Sure, we've got paid ads.

GREAT!

SEO.

FANTASTIC!

Catalogs, banner ads, content.

LOVELY!

All these channels vying for our attention like a frenzied feeding frenzy of marketing sharks.

BUT HERE'S THE SECRET...

Email marketing is KING. It outperforms all these other channels combined.

One of the biggest mistakes I see businesses make is treating email marketing like the awkward cousin at a family reunion, shuffling it into the corner while all the flashy channels get all the love.

Guys, it's time to bring email back to the cool kids' table.

I PERSONALLY USE EMAIL TO GROW EVERYTHING.

That's right. EVERYTHING.

No, Email is not lounging in the retirement home, knitting doilies and reminiscing about the good old days.

EMAIL IS ALIVE AND KICKING, and it's the bedrock of any successful business today.

If your business was a house, email marketing would be the foundation, the frame, the rock-solid base holding up everything else.

So, let's stop neglecting it.

Bring back the love for email.

Because trust me, EMAIL WILL LOVE YOU BACK.

In revenue, in growth, in customer connection.

Email is not dead, my friends.

IT'S JUST GETTING STARTED.

Keep the conversation going. Keep those emails flowing. And watch your business grow.

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That’s a wrap for today amigos. Eat your tacos and see you tomorrow! If you want more, be sure to follow me on Twitter (@andymewborn) or LinkedIn.

What did you think of today’s edition? (anonymous)

• 🌶️🌶️🌶️🌶️🌶️ So f**cking fuego

• 🌶️🌶️🌶️ Meh, keep digging

• 🌶️ Snoozefest

A RECENT REVIEW