founders posting on linkedin close 33% bigger deals...

plus 2 more reads

Author

Andrew Mewborn
February 10, 2026

Every week I read way too much about sales and SaaS so you don't have to.

Here are 3 things from this week worth your time.

1. LinkedIn Founder Posts Are Closing 33% Bigger Deals (And It's Not Even Close)

Search Engine Journal published data showing that startups with founders who post consistently on LinkedIn generate 33% more leads and up to 3.7x larger deal sizes. Not from ads. Not from the company page. From the founder's personal account.

Sendoso saw 120% higher closed-won deals when prospects followed their executives. Aligned gets 65% of leads from LinkedIn. Wynter drove 80% of demo signups from founder content.

If you're still letting your marketing team run the company LinkedIn page and calling that a "social strategy," you're leaving real money on the table.

2. Cold Email in 2026: What Actually Works (And What's Dead)

Saleshandy published their updated cold email strategy guide, and the short version is this: the bar has never been higher.

What's dead:

Generic {first_name} personalization, emails over 150 words, pitching a meeting in the first touch, and blasting 500 people the same template.

What works:

Micro-segmentation by ICP and pain point, emails that read like an offer (not a pitch), leading with a link to something valuable instead of asking for a call, and 3-4 follow-ups where each one adds new context.

The biggest shift?

Deliverability infrastructure (SPF, DKIM, DMARC, warmup, inbox rotation) is now table stakes. If you're not thinking about deliverability, nothing else matters.

3. 9 Ways to Close Bigger Deals (Not Just More Deals)

Monday.com published a B2B sales guide focused on something most founders ignore: deal size.

The standouts:

Use AI-powered lead scoring to focus on high-value accounts instead of spraying everywhere. Map every stakeholder in complex deals (champion, blocker, decision maker). Build experiences where buyers can research on their own before you ever get on a call.

And my favorite: negotiate without discounting. Most founders cave on price because they're afraid to lose the deal. The best ones position value so clearly that price becomes secondary.

The Pattern Across All Three

The founders winning right now are doing fewer things but doing them really well. Posting consistently (not on 6 platforms). Sending targeted emails (not 500 blasts). Closing bigger deals (not just more of them).

Quality beats volume. That's the theme of 2026.

Speaking of cold email… piece #2 hit a nerve for me because we literally built a free tool for this.

Our Cold Email Generator auto-researches your prospect's company, then writes 3 email variations (safe, risky, creative) designed to sell the click, not beg for a meeting. You paste a domain, pick your tone, and get ready-to-send emails in about 30 seconds.

No signup. No credit card. Just paste and go.

Reply with “COLD EMAIL” and I'll send you the link plus a quick walkthrough of how I'd use it for your specific ICP.

Talk soon,
Andy

PS…. If cold outreach isn't your biggest gap right now and you'd rather build a full founder-led sales system (content + outbound + closing), that's exactly what we build inside Brand30. 30 days, live with me. Next cohort starts soon. Learn more about Brand30