• Andy's Newsletter
  • Posts
  • Cisco Splurges on Splunk: The $28 Billion 'Swipe Right' in Cybersecurity

Cisco Splurges on Splunk: The $28 Billion 'Swipe Right' in Cybersecurity

Good morning to everyone who is productive for 15 minutes then gives themself a 3-hour break ☠️

🚨 today is the last day to register 🚨

Today’s edition is brought to you by Brand30 - the top program for GTM professionals to get active on LinkedIn in 30 days.


Cisco Splurges on Splunk: The $28 Billion 'Swipe Right' in Cybersecurity

Big news!
And I mean, skyscraper-big!
Cisco just went shopping and came back with... Splunk!

Price tag?
Oh, a mere $28 billion.
That’s billion with a 'B', y’allll!
Talk about splurging on cybersecurity bling!

This deal's a WHOPPER.
13% of Cisco’s market cap.
It's like buying a yacht when you already own a fleet.

Remember Scientific Atlanta?
Cisco’s previous trophy for $6.9 billion?
Splunk just made that look like pocket change!!!

Why the big buy?
The cloud's been raining on Cisco’s parade.
Eroding their networking biz.
But with Splunk?
They're like a kid in a candy store of cybersecurity solutions.

We’re talking data monitoring.
Hack prevention.
The whole cyber-shebangbang!

Marketers, sales peeps, tech nerds:
Always be like Cisco.
Adapt, evolve, and splurge when needed!


Cc: Karen


Competitor Analysis Cheat Sheet

💀 Issue #100-and-something 💀

From Jargon Junkie to Napkin Ninja: The Unlikely Path to SaaS Wisdom

Been there, done that.

Loved them.

Complex questions?
Bring it on.

My comfort blanket.

Then something happened.
I grew smarter.
Or rather, simpler.

Today's questions?

What does it do?
Why do people buy it?
Why are you selling?

That's it.
No frills.

And math?
It fits on a napkin.

Why the shift?

Smart doesn't mean complicated.
Smart means effective.

Don't drown in complexity.
The truth is often simple.

Your most valuable questions?
Shouldn't need a decoder ring.

So here's my 2 cents:

Be a detective, not a professor.
Be a strategist, not a mathematician.

Keep it Simple.
Keep it Clear.

And watch your SaaS soar. 🚀

Because sometimes,
The biggest answers
Are in the smallest questions.


  • Distribute - Create lead magnets in 3 minutes or less (link)


What’s inside?


Get the "10-10-1" in your inbox ☞ TRY IT

That’s a wrap for today amigos. Eat your tacos and see you tomorrow! If you want more, be sure to follow me on Twitter (@andymewborn) or LinkedIn.

What did you think of today’s edition? (anonymous)


keep these coming. best newsletter.

Appreciate that… Tell your friends! —Andy