How Rosie Chopra Built a 400,000 Superfan Base from Scratch

Ever wonder how some products just seem to explode overnight?

I'm talking about the kind of explosive growth that turns a simple Chrome extension into a user’s first pick on their browser.

Well, grab your favorite snack, because I’ve got a story that’s going to blow your socks off.

I recently had the amazing opportunity to chat with Rosie Chopra, the brain behind Magical—the Chrome extension that’s making big waves.

With over 400,000 downloads and a whopping 3,500 rave reviews, Rosie’s definitely doing something right. And guess what? She spilled all her secrets on our latest podcast.

We dove deep into the nitty-gritty of creating products that don't just attract users—they create superfans. Yes, those loyal followers who will advocate for your product like it’s their job!

Here’s a sneak peek of what we covered:

  • Building from Scratch vs. Acquisition: Which is better? Rosie has a fresh take that might surprise you.

  • User Acquisition and Growth Strategies: The real tea on how Magical got so big, so fast.

  • Customer Service as a Growth Channel: Think customer service is just about solving problems? Think again. It’s a goldmine!

And that’s just scratching the surface.

Want the full story?

Why am I sharing this with you? Because like Rosie, I believe in giving away free nuggets of wisdom that can help YOU skyrocket your own projects. Who knows? Maybe you’ll be my next podcast guest discussing your wild success!

And hey, if you've ever felt stuck or thought about giving up on your idea, remember this chat with Rosie. Sometimes, all it takes is a slight pivot in your strategy or doubling down on what truly matters—your users.

P.S.

Today is my birthday. I'm 32. I found a couple of gray hairs this morning. For my birthday can you do me a favor? Check out Distribute: https://www.distribute.so/ (people who sign up get a taco 🌮)

P.P.S.

FREE GIFT: A 7-day email mini-course, you'll learn the 7 copywriting skills you need to generate 2x more business than your closest peer (even if you suck at "writing").

Abrazos,

Andy