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How To Avoid Shiny-Object Syndrome
Andy Mewborn
June 06, 2023
Good morning to everyone who takes the last bite of the appetizer without asking ☠️
"#1 Newsletter of the Year" 🏆️ -Andy’s Wife
😱 ANDY REACTS
Tim Cook Cooks Up a $3,499 Future: Is Your Vision Worth the Price Tag?
First up on the mic is our dazzling buddy Tim Cook!
Oh, c'mon! Don't play coy! We ALL know who he is!
Just yesterday, this man, THIS MAN, stood up on stage and pulled out...
...a $3,499 pair of goggles!
He called it... wait for it... the "Vision Pro"!
No, seriously! I'm not joking!
Just imagine, being so flush with cash that you can't see straight... you NEED these bad boys to get your vision back on track!
He claims this new tech wonder will let us dip into both AR and VR!
Hey Tim, buddy, the rest of us are still trying to get a handle on RR – Reality Reality!
"The most advanced personal electronics device ever." That's what he said!
Sure, I bet it is! Just like my ab roller was the most advanced fitness device ever... until I started using it to roll out pizza dough!
Now, I’m NO STRANGER to selling things...
But can we get real here? For that kind of dough, I better be able to see into the future!
Who needs a Magic 8 Ball when you have a $3,499 pair of goggles, am I right?!
Listen, Fellow GTM Professionals, the next time you're struggling to sell that $97 product, just remember...
...Tim Cook just sold a vision tool for $3,499 and people lined up for it!
Our job ain't that tough!
Now get out there and sell! You've got this!
I’ll be here all week, folks! Try the $3,499 special, I hear it comes with a free Vision Pro!
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💀 Issue #100-and-something 💀
Don't Be a Magpie: How To Resist The Shiny Object Syndrome & Keep Your Dreams From Turning Into Disco Balls
STOP. DROP. AND ROLL, Y'ALL!
Wait, what? I hear you asking.
Is the newsletter on fire? Should we be worried?
Nope, not at all. But I'd bet my last dollar your BRAIN is on fire with that BRAND-SPANKIN'-NEW IDEA that's dancing in your head.
Let me guess...
You're sitting there, minding your own business, when KABOOM!
Suddenly you're hit with an EARTH-SHATTERING IDEA that makes you sit upright, adrenaline surging, heart pounding...
WELCOME TO THE DOPAMINE EXPRESS, my friend!
You think you've stumbled upon THE NEXT BIG THING.
FRIENDS, FAMILY, RANDOM PEOPLE on the street - you call 'em all, asking if they're ready to board the DREAM TRAIN with you.
Research? Check. LLC? Check. Brimming with so much excitement you could light up a small town? Triple check.
THEN...
... the train starts to slow... the lights dim... and your idea? Well, it's looking less like a gold-plated dream and more like a rusted-out jalopy.
Sound familiar? Like you've played this game before?
Well, folks, WELCOME TO THE CLUB. This, my dear friends, is what I like to call SHINY-OBJECT SYNDROME.
And it's a club with a pretty big membership.
I'VE BEEN THERE. DONE THAT. And, quite frankly, bought way too many t-shirts.
So, how do we beat it?
Well, here's my secret weapon.
THE 7-DAY COOLDOWN PERIOD.
If I'm still head-over-heels in love with the idea after 7 days, then maybe... just maybe... I might consider taking the next step.
But first, I gotta answer one vital question:
"CAN I DEVOTE MY EVERYDAY TO THIS FOR THE NEXT 1-2 YEARS, LIKE BRUSHING MY TEETH?"
If the answer is NO, then it's TIME TO MOVE ON.
I've learned this the hard way, and I hope it doesn't take you as long as it took me.
Remember, folks...
DON'T LET SHINY OBJECT SYNDROME DISTRACT YOU FROM YOUR GOAL.
Because your true path... your REAL goal... isn't in the quick flash of a shiny object, but in the steady glow of an idea that can stand the test of time.
KEEP YOUR EYES ON THE BALL, NOT THE FLASHY DISTRACTIONS.
And always remember: if your idea can make it through the 7-day cooldown, you might just be on to something truly AMAZING.
Don't give up, and KEEP CHASING YOUR DREAMS, one persistent, brush-your-teeth-like day at a time.
Stay shiny, friends. But, more importantly, stay steadfast.
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That’s a wrap for today amigos. Eat your tacos and see you tomorrow! If you want more, be sure to follow me on Twitter (@andymewborn) or LinkedIn.
What did you think of today’s edition? (anonymous)
🌶️🌶️🌶️🌶️🌶️ So f**cking fuego
🌶️🌶️🌶️ Meh, keep digging
🌶️ Snoozefest
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