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I’ve read 100s of books on sales so you don’t have to. Here are my top 3:

Good morning to everyone except the people who stop the microwave with 0:01 seconds left ☠️

"#1 Newsletter of the Year" 🏆️ -Andy’s Wife


How's everyone doing today? I hope you're all feeling as rested as a Snorlax after a long nap, because we've got some news that might make you want to hit the snooze button a few extra times.

So, Netflix and The Pokémon Company are teaming up on a stop-motion animation about a concierge at a resort for Pokémon. Now, I don't know about you, but the idea of a concierge for Pokémon kind of blows my mind. I mean, can you imagine trying to make reservations for a Pikachu? "Yes, I'd like a table for two. One Pikachu and one human. And make sure the Pikachu's dish is extra electric, please."

But that's not even the weirdest part. Apparently, there's also a new Pokémon app that you can play by sleeping. Yes, you heard that right. You can catch 'em all in your dreams now. As someone who has definitely fallen asleep with their phone in their hand before, I have to admit I'm a little worried about what kind of Pokémon I might end up catching if I try this.

But hey, maybe it's worth a shot. I mean, what could go wrong? Maybe I'll finally get that elusive Snorlax that's been evading me for years. Or maybe I'll just wake up with a bunch of Magikarps flopping around on my pillow. Either way, I'm sure it'll make for an interesting morning.



Don't sleep on building an audience of potential buyers on LinkedIn.

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A few testimonials from Alumni:

  • "Andrew's Brand30 course got me started in building an audience on LinkedIn and now 60%+ of Channext's pipeline comes from LinkedIn" - Rick, Founder @ Channext

  • "I've posted an engaged in comments every week and made $18,000 in revenue. Not saying this will happen every week but Brand30 is that serious" - Haithem, Head of Sales @ Yogi

  • "Inbound leads came quite quickly after joining the program. In my first week of Brand30 I generated $20k+ in pipeline" - Rob, Chief Growth Officer @ Perfect Search Media

The next cohort starts March 13th: secure your spot here.

💀 Issue #95 💀

I’ve read 100s of books on sales so you don’t have to. Here are my top 3:

Over the past 6 years, I have read over 50 books on sales.

99% of them could have been a blog post.

Save yourself the time and just read these 3 🧵👇

1/ Negotiation

Most people believe negotiation as zero-sum.

This book teaches you how to make it win-win.

2/ Offer Creation

Most people think sales is about having a golden tongue.

This book teaches you it's all about your offer.

3/ Copywriting Secrets

This book is on Copywriting.

But remember...

...Copywriting is sales.

You can learn more about psychology by studying copywriting than books on psychology.

TL;DR - Out of 100s of books, read these 3:

• Never Split the Difference by Chriss Voss

• $100M Offers by Alex Hormozi

• Copywriting secrets by Jim Edwards


  • Snapchat released its own AI chatbot (link)

  • MemeMorph: Turn Yourself Into All Your Favorite Memes (link)

  • 100+ Startup Roles Prompt Templates: Supercharge your business with a collection of AI employees (link)

What’s inside?

🍪 DEADLY DELIGHTS (free resource)

That’s a wrap for today amigos. Eat your tacos and see you tomorrow! If you want more, be sure to follow me on Twitter (@andymewborn) or LinkedIn.

What did you think of today’s edition? (anonymous)


Truly fuegoooo…. If there an al pastor taco of newsletters this would be it