INS & OUTS Of The Creator Economy | Jennifer Phan

Author

Andy Mewborn
January 23, 2024

Jan 23

INS & OUTS Of The Creator Economy | Jennifer Phan

Brought to you by Distribute—the page builder that even you abuelita can use.

__

Join me and our special guest, Jen, as they unravel the secrets to thriving in the creator economy. Whether you’re a seasoned creator or just starting out, this episode is packed with valuable insights and actionable advice to help you navigate the ever-evolving landscape of content creation and monetization.

Key Takeaways:

  • The Birth of Passionfruit: Jin shares the compelling story of transitioning from venture capital to content creation amidst the chaos of 2020, and how that journey led to the inception of Passionfruit.

  • Monetization Strategies: Discover how creators with even a modest following can punch above their weight by targeting high-value niches and packaging their offerings.

  • The Power of Podcasting: Learn how our very own podcast secured a sponsor before the first episode even aired, and get insights into the potential earnings from podcast sponsorships.

  • Creator Economy Insights: Jin provides a bullish outlook on the creator economy, emphasizing the role of AI, full-time jobs as safety nets, and the rise of solopreneurs.

  • Building a Mini Media Company: Understand the shift towards creators thinking of themselves as CEOs and the tools Passionfruit offers to help them scale operations sustainably.

  • Efficiency in the Market: We delve into the inefficiencies of the current market for brand partnerships and how platforms like Passionfruit are streamlining the process for creators and brands alike.

Listen now on Apple, Spotify, and YouTube.

Where to find Jennifer Phan:

Where to find Andy:

In this episode, we cover:

00:00:00 - Podcast Introduction and Sponsorship

00:00:13 - AI Impact on Content Creation

00:00:24 - Balancing Full-Time Work with Content Creation

00:00:57 - Introduction to Passionfruit

00:01:32 - Jin's Backstory and Venture into Content Creation

00:02:14 - Newsletter Creation and Personal Expression

00:02:45 - Transitioning to Full-Time Content Creation

00:03:07 - New Wave of Knowledge Content Entrepreneurs

00:03:49 - Building a Personal Brand and Company

00:04:00 - The Tech Stack for Modern Content Entrepreneurs

00:04:59 - Passionfruit's User Base and Creator Success Stories

00:05:28 - Growth Strategies and Direct Outreach

00:07:16 - Passionfruit's Product and Growth Focus

00:07:48 - Leveraging Creator Networks for Growth

00:08:08 - Future of the Creator Economy

00:09:19 - Challenges and Realities of Being a Full-Time Creator

00:10:02 - Leveraging AI and Full-Time Jobs in Content Creation

00:11:06 - Building Mini Media Teams and Scaling Operations

00:12:00 - Monetizing Brand Partnerships and Sponsorships

00:13:05 - Creator Tooling and Monetization with Passionfruit

00:13:37 - The Inefficiency of the Creator-Brand Market

00:14:31 - The Difficulty of Discovery for Creators

00:15:01 - Passionfruit's Marketplace and Creator Enablement

00:16:29 - B2B Creator Economy and Influencer Marketing

00:17:17 - The Growth of B2B Creator Marketing

00:18:00 - Sales Strategies and Creator Affiliate Enablement

00:19:35 - The Future of B2B Creator-Led Sales Teams

00:20:06 - Building an Affiliate Network with Content Creators

00:21:10 - The Challenge of Affiliate-Only Deals for Creators

00:22:00 - Companies Excelling in Creator Marketing

00:23:05 - The Infancy of B2B Creator Marketing

00:24:09 - The Difference Between Brand Awareness and Metrics-Driven Campaigns

00:25:23 - The Rise of B2B Creator Marketing and Passionfruit's Role

00:26:17 - The Importance of Niche and Audience Size in Monetization

00:27:10 - The Value of Personal Branding in Creator Marketing

00:28:02 - Notion's Success with Creator Marketing

00:29:07 - Software Companies Leveraging Creator Marketing

00:30:24 - The Role of LinkedIn in B2B Creator Marketing

00:31:02 - The Advantages of LinkedIn for Creators

00:32:05 - Comparing LinkedIn and YouTube for Long-Term Content Strategy

00:33:09 - The Potential of LinkedIn for B2B Creators

00:34:03 - The Benefits of YouTube's Long Half-Life for Content

00:35:14 - The Future of LinkedIn and B2B Creator Content

00:36:09 - Leveraging LinkedIn for Monetization and Growth

00:37:10 - Creative Monetization Strategies for New Creators

00:38:20 - Podcast Sponsorship and Community Monetization

00:39:03 - Riverside's Early Sponsorship of Creators on Air Podcast

00:39:14 - Package Deals for Creators with Smaller Audiences

00:40:07 - Range of Sponsorship Rates for Podcasts and Newsletters

00:41:09 - Monetizing Before Launch and Niche Audience Value

00:41:20 - Closing Thoughts and Podcast Recommendations

Invite your amigos and earn rewards

If you enjoy Andy’s Pod, share it with your amigos and earn rewards when they subscribe.

Andy Mewborn

CEO of Distribute

P.S. Whenever you’re ready – here's how I can help you start getting more leads, traffic, and sales:

1. Get Instant Access to our free mini-course: Effortless Lead Gen Mastery

The Fastest Way To Create Lead Magnets That Actually Make Mucho Dinero.

Inside this FREE mini-course, you'll learn our 5-step process to create a money-making lead magnet in 5 days or less using AI (even if you've never created one before!)

2. Join The #1 Private Community for Linkedin Creators

Thousands of LinkedIn creators jump into the Brand30 Community daily to share tactical advice, give and receive feedback, and exchange ideas about what’s working on LinkedIn today. Tap into the wisdom of the crowd on social selling, audience growth, and content creation. Now 4,300+ members.

3. Want to create personalized landing pages that you can share with your prospects to identify real interest?

Start creating Distribute landing pages using 100s of templates here. Get 25% discount when you sign up.