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Meet the Person who helps @AlexHormozi with cold email aka Enzo Carasso

Author

Andy Mewborn
February 29, 2024

Good morning to everyone except the people who put empty food containers back in the fridge ☠️

Feb 29

Meet the Person who helps @AlexHormozi with cold email aka Enzo Carasso

Brought to you by Distribute—the page builder that even you abuelita can use.

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You've been sending cold emails, but have you been doing it right? Are you riding the LinkedIn wave to its full potential? If you're even a tad unsure, you need to tune into our latest episode. Trust me, it's a game-changer!

Key Takeaways:

  • The Real MVP of Cold Emails: Forget the subject line; it's all about who it's from. If you see an email from Enzo in your inbox, you're gonna open it, right? We're talking about the power of a name and how it can make or break your open rates.

  • LinkedIn's Untapped Potential: Think LinkedIn is just another social network? Think again. We're exploring how it's the new frontier for marketers and why you should hop on this train ASAP.

  • The Future of Email Outreach: With new restrictions on the horizon, we're dissecting what it means for your email strategies. Are you ready for the changes coming in 2024?

  • The Art of Personalization: We're sharing the secret sauce to a 2% reply rate and how personalization is taking center stage in the cold email arena.

  • The Power of Lead Magnets: Discover how offering undeniable value upfront can transform your response rates and build trust like nothing else.

Listen now on Apple, Spotify, and YouTube.

Where to find Enzo Carasso

Where to find Andy:

In this episode, we cover:

00:00:00 - The Secret to Cold Email Success

00:00:12 - LinkedIn's Untapped Potential

00:00:30 - Competitive Book Launch Strategies

00:00:45 - Evaluating Email Response Rates

00:01:15 - Upcoming Email Regulation Changes

00:01:48 - The Death of Predictable Revenue Playbooks

00:02:09 - The Economics of Cold Emailing

00:02:55 - Shoutouts and Email Infrastructure Costs

00:03:53 - The Future of Email Deliverability

00:04:04 - Gmail's New Restrictions Explained

00:04:50 - Strategies for Handling Google's Email Lockdown

00:05:00 - Adapting to Email Restrictions

00:05:48 - The Evolution of Cold Email

00:06:09 - The Simplicity of Cold Email Setup

00:06:37 - The Technical Side of Cold Email

00:07:02 - The Role of SDRs in Modern Outreach

00:07:47 - The Importance of Email Deliverability

00:08:07 - The Need for Technical Email Infrastructure

00:08:33 - Balancing Email Volume and Deliverability

00:09:05 - The Importance of Email Warm-up Strategies

00:09:53 - The Power of LinkedIn and Email Synergy

00:10:15 - Domain Strategies for Cold Emailing

00:10:41 - Leveraging Clay for Data Management

00:11:39 - The Role of SmartLead in Email Sequencing

00:12:12 - The Importance of Personalization in Cold Emails

00:12:27 - The Future of Cold Email Personalization

00:13:09 - The Shift to Technical Email Setup

00:13:55 - The Role of Lead Magnets in Cold Email

00:14:43 - The Impact of LinkedIn Presence on Email Success

00:15:52 - The Importance of the Sender's Name in Cold Email

00:16:23 - The Power of a Single Email

00:17:06 - The Strategy Behind the First Email

00:18:41 - The Value of Giving in Cold Email

00:19:07 - The Shift Back to Basics in Cold Email

00:20:32 - The Rise of Guarantees in Cold Email Offers

00:21:21 - The Constant Evolution of Cold Email Challenges

00:22:12 - The Importance of Trust in Cold Email

00:23:02 - The Role of SDRs in the Future of Outreach

00:23:59 - The Importance of Content Creation for Sales Teams

00:24:24 - The Impact of LinkedIn on Personal Branding

00:25:42 - The Changing Landscape of LinkedIn Engagement

00:26:25 - The Importance of Being a Content Person in Sales

00:27:06 - The Power of LinkedIn for Business Growth

00:27:27 - The Strategy Behind Alex Hormozi's Book Launch

00:28:00 - The Tactics Used to Generate Leads for Hormozi

00:29:02 - The Importance of the ICP in Cold Email

00:29:53 - The Role of Lead Magnets in Hormozi's Campaign

00:30:16 - The Power of Leveraging Podcast Audiences

00:31:50 - The Success of the Hormozi Book Launch Campaign

00:32:15 - The Importance of the First Email in Cold Outreach

00:33:23 - The Role of LinkedIn in Enhancing Email Campaigns

00:34:03 - The Success of Lemlist on LinkedIn

00:35:22 - The Importance of Content Creation for Company Teams

00:36:03 - The Future of LinkedIn Marketing

00:36:27 - The Importance of Understanding Your ICP's Habits

00:37:02 - The Strategy Behind Hormozi's Book Launch Success

00:38:23 - The Impact of Personalization and Relevance in Cold Email

00:39:05 - The Power of Targeted Audience Research in Cold Email

00:40:20 - The Effectiveness of the Lead Magnet Strategy

00:41:13 - The Role of Personalization in Cold Email Success

00:42:15 - The Importance of Providing Value in Cold Email

00:43:08 - The Results of the Hormozi Book Launch Campaign

00:44:02 - The Importance of the From Name in Cold Email

00:44:59 - The Role of Reciprocity in Cold Email Success

00:45:53 - The Importance of Building Trust Through Content Creation

00:46:24 - Enzo's Role in Hormozi's Book Launch and Cold Email Expertise

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Andy Mewborn

CEO of Distribute

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