Revolutionizing Growth: The Power of MORE!

Author

Andy Mewborn
October 25, 2023

Good morning to everyone except the person who never says anything in the group chat ☠️

Today’s edition is brought to you by Brand30 - create, launch, and scale your revenue-focused personal brand on LinkedIn.

😱 ANDY REACTS

Sphere Entertainment Scores a Slam Dunk with Knicks Jersey Sponsorship

The Sphere's opening in Vegas left everyone in awe, and now the magic is spilling over to the basketball court.

Madison Square Garden Sports has just announced that Sphere Entertainment, a fellow MSG Sports offspring, will be gracing the jerseys of the New York Knicks for the 2023-2024 NBA season.

And who’s the mastermind behind this strategic play? James Dolan, owner of all three entities.

Here’s what’s buzzing in the world of sports sponsorship:

  • The Power of the Patch: NBA jersey sponsorships are big business, with top deals from the Warriors, Lakers, and Nets fetching a cool $100 million last year. Now, in its eighth year, the patch program is seeing teams get creative with their partnerships.

  • Unconventional Alliances: The Charlotte Hornets have jumped on the influencer bandwagon, teaming up with MrBeast’s snack venture, Feastables. Meanwhile, the Washington Wizards are playing the finance card with a new deal with Robinhood. And not to be outdone, the Miami Heat are setting sail with Micky Arison’s Carnival Cruise Line.

  • A Few Teams Still on the Sidelines: Despite the rush for flashy sponsors, a trio of teams—the Memphis Grizzlies, Atlanta Hawks, and Portland Trail Blazers—are still on the hunt for their perfect patch partner.

Bottom Line: The NBA jersey sponsorship game is heating up, with teams exploring all avenues for lucrative deals. Whether it’s influencer power, financial prowess, or owner connections, this season’s jerseys are set to be billboards of innovation.

Stay tuned and gear up,

Andy

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💀 Issue #100-and-something 💀

Revolutionizing Growth: The Power of MORE!

Alex Hormozi, a mastermind in growth, dropped a gem of wisdom recently.

And it’s a game changer.

We've all heard,
“What got you here won’t get you there.”
It's practically gospel in the business world.

But here’s the kicker:
Hormozi says, “Flip the script.”

“Way more of what got you here will get you there.”

Yeah, you read that right.
It's not about changing the game.
It’s about AMPLIFYING it.

Volume.
Volume.
And more volume.

It’s a shout-out to do more,
To push harder.
To turn up the dial on what's already working.

So, what’s the takeaway?
Don’t just switch lanes when the going gets tough.

Assess.
Identify your wins.
And crank up the volume.

Because sometimes,
The secret to breaking through?

It’s doing MORE of what you already do best.
Get ready to amplify your success!

Andy

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That’s a wrap for today amigos. Eat your tacos and see you tomorrow! If you want more, be sure to follow me on Twitter (@andymewborn) or LinkedIn.

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