How to stop overthinking & start underthinking.

Good morning to everyone who puts “etc…” at the end of a list suggesting they have more ideas when they really don’t ☠️

"#1 Newsletter of the Year" 🏆️ -Andy’s Wife


Puck Yeah! Snoop Dogg and Ryan Reynolds Face Off in the Ultimate NHL Bidding Showdown - Get Ready for Gin, Juice, and Deadpool on Ice!

Amigos. Now, let me tell you about a recent story that had me chuckling - it's like a real-life face-off between a superhero and a rap legend. Yup, you heard it right. Snoop Dogg and Ryan Reynolds are in a bidding war to buy the Ottawa Senators. I mean, who wouldn't pay top dollar to see Deadpool and the Doggfather go head-to-head in a battle for NHL supremacy?

So picture this, Snoop Dogg and entrepreneur Neko Sparks are teaming up to potentially become the first Black ownership group in the NHL. Now that's what I call "puckin'" awesome! With Snoop's smooth-talking style and Neko's entrepreneurial spirit, they might just score a goal with this one.

But you know what? They're up against Ryan Reynolds. And we all know, he's got some seriously deep pockets - I mean, have you seen how much that guy spends on advertising? It's like he's trying to market his way to the Stanley Cup!

And let's not forget, this is for the Ottawa Senators, a team that could really use some fresh energy. I mean, we in sales and marketing know that a great team can make or break a company, right? Just imagine:

  • Snoop walking into the locker room, surrounded by a cloud of...uh, inspiration, and suddenly, every player's got a newfound swagger on the ice. The Senators would become the funkiest team in the league!

  • Ryan Reynolds taking over, every game would be like a hilarious, action-packed blockbuster. Maybe he'd even suit up as Deadpool to give the team pep talks, and before you know it, the whole team is wearing superhero masks on the ice.

Can you imagine the merchandising opportunities? We'd be drowning in limited-edition Deadpool hockey jerseys!

Now, as someone in sales, I can't help but think about the promotional possibilities.

  • Snoop Dogg's Senators could offer "Gin & Juice" nights

  • Reynolds' team might have "Deadpool & Chimichangas" promotions

Either way, it's a win-win situation for all of us in the marketing world.

So there you have it, folks. That's our introduction to this week's Sales & Marketing Scoop. Stay tuned for more stories about how the power of branding and promotion can help your team - whether it's on the ice or in the boardroom - shoot for the stars. And remember, in sales and marketing, it's always a good idea to "puckin'" keep it fresh and fun!



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💀 Issue #100-and-something 💀

How to stop overthinking & start underthinking:

Overthinking is Overrated.

Underthinking is Underrated.

Here's how to become an Underthinker:

--> Embrace the chaos.

Life is unpredictable.

So why not lean into the uncertainty?

It's like a rollercoaster without a seatbelt.

What could possibly go wrong?

--> Trust your gut.

Your instincts are like a built-in GPS... but for life decisions.

Sure. Sometimes it leads you to a sketchy alley.

But other times you find the best taco joint ever.

--> Procrastinate with purpose.

Why do today what you can do tomorrow?

There's a certain charm in that last-minute panic.

It's like a free adrenaline rush.

Who needs skydiving... am I right?

--> Be a risk-taker.

Remember that one time I tried to skateboard down a flight of stairs?

Yeah. Didn't end well. But it was legendary.

Go big or go home, papi.

--> Say "yes" more often.

Like that time I agreed to take a salsa class and accidentally stepped on my wife's toes 20 times.

Still...I laughed so hard I cried.

Good times.

--> Ditch perfection.

Perfection is like that friend who's always late.

Time to move on!

Let's celebrate the beauty of the messy, the imperfect, and the "good enough."

--> Live in the moment.

No better time than the present right?

Like when I impulsively bought that ukulele and serenaded my puppy.

She wasn't impressed...but I had a blast.

Remember amigos:

Underthinking is a journey.

Start small.

Before you know it you'll be living life in the fast lane.

Enjoy the ride!


  • jediGPT: unleash the power of jedi (link)

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Check out who is still hiring today ☞ StillHiring.Today

That’s a wrap for today amigos. Eat your tacos and see you tomorrow! If you want more, be sure to follow me on Twitter (@andymewborn) or LinkedIn.

What did you think of today’s edition? (anonymous)


I don't know you, but I really want to. You're the best!

Love you back -Andy