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Why Companies Stink at Making Ladders & What YOU Can Do About It
Andy Mewborn
July 21, 2023
Good morning to everyone except the people who pretend they are productive on Fridays ☠️
"#1 Newsletter of the Year" 🏆️ -Andy’s Wife
😱 ANDY REACTS
Barbie Meets Bomb-Maker: The Dazzling Duo that's Giving Audiences Marketing Whiplash
Alright, Sales & Marketing Maestros!
It's time to roll out the red carpet, grab the popcorn, and...
Welcome to Barbenheimer weekend!
Yes, you heard right. Today marks the theatrical release of two movies that are as different as chalk and cheese...
One, Greta Gerwig’s colorful, playful, parade of Barbie.
Two, Christopher Nolan’s hard-hitting biopic about the man who created a potentially world-ending bomb, Oppenheimer.
And guess what? Viewers are AMPED!
It's like the thrill of introducing a brand new product line after years of the same old, same old!
It's all about the theory of opposites attracting.
Barbie and Oppenheimer - it's like selling ice cream and hot sauce at the same shop. But, trust me, this weird combo works!
This is the well-worn Hollywood playbook known as counterprogramming...
The concept?
Release very different films on the same day to attract wider audiences.
It's like offering one product for those who like it sweet, and another for those who like it spicy!
Think about the times theaters offered a movie for dads to enjoy while their kids watch cartoons.
Or played a light rom-com in the theater next to a screen showing a psycho killer stalking teens.
Just like the time I decided to cater to both ends of my customer spectrum...
I sold both a beginner's guide and an advanced manual for the same software.
And BOOM! Sales skyrocketed!
So, what's the takeaway, folks?
In this vast market, there's room for EVERYONE!
Diversify your offerings and watch your audience, and sales, grow.
Diversify to multiply!
☠️ ANDY’S DEADLY DOODLES
Honestly it's more like a dot than a circle now
FROM OUR PARTNERS
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Like the time I used a poorly drawn caricature of my own skull as a lead magnet.
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You won't just survive, amigo.
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Like a cactus in the desert.
Hasta la vista, baby.
💀 Issue #100-and-something 💀
Why Companies Stink at Making Ladders & What YOU Can Do About It
Ever wonder why companies are so bad at creating career path tracks? Why it feels like you're navigating a bowl of spaghetti rather than climbing a ladder?
It's because there is no playbook.
Yeah, you heard me. No secret map, no hidden instruction manual, no GPS voice saying "Turn left at the next performance review." Nope. Nada. Zilch.
It's not a linear process. You might think it is if you're in public accounting – but let's face it, who wants to crunch numbers all day?
So, what's the secret sauce to accelerate your career?
OWN IT.
Remember when you were a kid and your parents said you could be anything you wanted to be? Well, they weren't entirely wrong.
It's all about saying YES until you can't anymore. Say YES until you've said it so much that you have to learn how to say NO.
Yes to opportunities, yes to challenges, yes to those scary things that make you think, "Can I really do this?"
YES, you can.
Because here's the cold, hard truth: No one is coming to save you.
There's no knight in shining armor. No superhero with a cape. Just you, your determination, and the whole wide world of possibilities ahead.
But here's the thing - that's the best part! YOU get to shape your journey. YOU get to decide where the road leads.
So put on that cape, pull up your boots, and get ready to OWN your career.
The only one who can save your career is YOU.
Remember: it's not about climbing the ladder, it's about weaving your own path.
Let's own it, and let's say YES to an exciting career ahead!
Your partner in crime,
Andy
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That’s a wrap for today amigos. Eat your tacos and see you tomorrow! If you want more, be sure to follow me on Twitter (@andymewborn) or LinkedIn.
What did you think of today’s edition? (anonymous)
🌶️🌶️🌶️🌶️🌶️ So f**cking fuego
🌶️🌶️🌶️ Meh, keep digging
🌶️ Snoozefest
A RECENT REVIEW
Your newsletter is my favorite item in my inbox. Always informative, LOL funny, and with an important human insight that snaps me out of auto-mode. If all newsletters were this good...
